Emma is a multidisciplinary designer and work in progress. She makes. She reads. And she unabashedly wears Crocs.

Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers brands such as Harry's, Oatly, OLIPOP, Fiji Water, Billie, and Native.

Branding by Shan Miller, Raul Villalobos, Cedric Wilder, Jen Bowen and Emma Overholt.
Content and copywriting by Callie Hawley, Sara Heegaard, and Scotty Meiklejohn.
Website development by Kyle McAllister and Uroš Nešić.

Okendo is a customer marketing platform built for Shopify merchants to create stronger connections with customers, drive growth, and maximize lifetime value.

Working on a close-knit team, I partnered with demand generation and product marketing to design product launch collateral (video, animation, and static) and assets for nurture, paid, webinar, and event campaigns.

Hydrant is a wellness company creating the most effective, science-driven hydration possible. Working alongside brand, ecommerce, and growth teams, I developed an illustration library, lead internal efforts to redesign email campaigns and created paid and organic social strategies.

Art direction by Ro Arpino.
Copywriting by Natalie Shell.
Select photography by Lindsey Swedick.

The State of Subscription Commerce report is an interactive content piece encapsulating the data of Recharge merchants from the previous year and distilling the findings into actionable takeaways for brands of all sizes and industries.

I worked closely with the content team to organize and structure the copy, and developed data visualizations with our in-house developer to assist telling the larger story.

View the interactive webpage here. Work completed while at Recharge.

ChargeX is a global ecommerce conference hosted by Recharge. ChargeX aims to connect merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices.

I worked on the branding and design systems for the 2022 and 2023 conferences.

The vision for the 2022 conference focused on building blocks, stability, and geometry. In 2023, we took a new slant of looking towards the future, invoking a sense of progression and leadership.

In collaboration with the Recharge creative team and Damminger Productions.
Select photography by Peach Hill Media.

Work completed while at Recharge.

The UT Austin climbing wall is usually dominated by men, so out of pure student initiative, Longhorn Ladies Climbing Hour was born. The dedicated hour provides all women an inviting, leisurely opportunity to climb. Working with the UT RecSports marketing team, I created branding and collateral for all women's climbing events.

In collaboration with Justin Galicz.
Select photography by Joshua Guenther.

A few samples of freelance work, personal projects, & more.