Emma is a multidisciplinary designer and work in progress. She makes. She reads. And she unabashedly wears Crocs.

Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers brands such as Harry's, Oatly, OLIPOP, Fiji Water, Billie, and Native.

Branding by Shan Miller, Raul Villalobos, Cedric Wilder, Jen Bowen and Emma Overholt
Content and copywriting by Callie Hawley, Sara Heegaard, and Scotty Meiklejohn
Website development by Kyle McAllister and Uroš Nešić

Hydrant is a wellness company creating the most effective, science-driven hydration possible. Working alongside brand, ecommerce, and growth teams, I developed an illustration library, lead internal efforts to redesign email campaigns and develop paid and organic social strategies.

Art direction by Ro Arpino
Copywriting by Natalie Shell
Select photography by Lindsey Swedick

Beyond is a multi-channel campaign composed of Recharge's industry report and annual conference. Aimed at looking forward in the ecommerce space, Beyond invokes a sense of progression and leadership.

Art direction by Shan Miller and Raul Villalobos
Branding and design by Cedric Wilder and Emma Overholt
Copywriting by Sara Heegaard
Select photography by Peach Hill Media, event production by Damminger Productions

Work completed while at Recharge.

ChargeX is a global ecommerce conference hosted by Recharge. ChargeX aims to connect merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices. Coming out of the Covid-19 pandemic, the vision for the 2022 conference focused on building blocks, stability, and geometry.

In collaboration with the Recharge creative team and Damminger Productions
Photography by Peach Hill Media

Work completed while at Recharge.

The UT Austin climbing wall is usually dominated by men, so out of pure student initiative, Longhorn Ladies Climbing was born. Longhorn Ladies Climbing Hour provides anyone who identifies as a woman an inviting, leisurely opportunity to climb. Working with the UT RecSports marketing team, I created branding and collateral for all women's climbing events.

In collaboration with Justin Galicz
Select photography by Joshua Guenther

Reilly Elementary School was awarded a grant to incorporate outdoor learning resources for the students and surrounding community. We created a type centered brand for the gardens and outdoor spaces. The park features a social-emotional learning garden, wildflower center, and community orchard that foster self-growth, responsibility, and cooperation.

Work completed while at URBS Studio alongside Alyson Beaton