Emma is a multidisciplinary designer and work in progress. She makes. She reads. And she unabashedly wears Crocs.

Selected work



Building relationships through subscription ecommerce



Web Design

Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers brands such as Harry's, Oatly, OLIPOP, Fiji Water, Billie, and Native.

Branding by Shan Miller, Raul Villalobos, Cedric Wilder, Jen Bowen and Emma Overholt
Content and copywriting by Callie Hawley, Sara Heegaard, and Scotty Meiklejohn
Website development by Kyle McAllister and Uroš Nešić

Discover the Recharge brand, stay up to date with the ecommerce industry, and view some webpages in their natural habitats.


Quenching dehydration one packet at a time



Hydrant is a wellness company creating the most effective, science-driven hydration possible. Working alongside brand, ecommerce, and growth teams, I developed an illustration library, lead internal efforts to redesign email campaigns and develop paid and organic social strategies.

Art direction by Ro Arpino
Copywriting by Natalie Shell
Select photography by Lindsey Swedick

Longhorn Ladies

Empowering women to try rock climbing



The UT Austin climbing wall is usually dominated by men, so out of pure student initiative, Longhorn Ladies Climbing was born. Longhorn Ladies Climbing Hour provides anyone who identifies as a woman an inviting, leisurely opportunity to climb. Working with the UT RecSports marketing team, I created branding and collateral for all women's climbing events.

In collaboration with Justin Galicz
Select photography by Joshua Guenther

Reilly Park

Cultivating young minds in an outdoor environment



Reilly Elementary School was awarded a grant to incorporate outdoor learning resources for the students and surrounding community. We created a type centered brand for the gardens and outdoor spaces. The park features a social-emotional learning garden, wildflower center, and community orchard that foster self-growth, responsibility, and cooperation.

Work completed while at URBS Studio alongside Alyson Beaton

Reilly is currently under construction! In the meantime explore the architectural process and current activities.


Setting the stage for the future of ecommerce



Web Design

ChargeX is a global ecommerce conference hosted by Recharge. ChargeX aims to connect merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices.

In collaboration with the Recharge creative team and Damminger Productions
Photography by Peach Hill Media