Emma is a multidisciplinary designer and work in progress. She makes. She reads. And she unabashedly wears Crocs.
Selected work
Summary
Recharge
Building relationships through subscription ecommerce
Branding
Web Design
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers brands such as Harry's, Oatly, OLIPOP, Fiji Water, Billie, and Native.
Branding by Shan Miller, Raul Villalobos, Cedric Wilder, Jen Bowen and Emma Overholt
Content and copywriting by Callie Hawley, Sara Heegaard, and Scotty Meiklejohn
Website development by Kyle McAllister and Uroš Nešić


Select high-touch webpages


One-pagers and printed assets

Onboarding handbooks; employer branding by Jen Bowen


Layout and art direction for two long-form content guides
Discover the Recharge brand, stay up to date with the ecommerce industry, and view some webpages in their natural habitats.
Hydrant
Quenching dehydration one packet at a time
Branding
Digital
Hydrant is a wellness company creating the most effective, science-driven hydration possible. Working alongside brand, ecommerce, and growth teams, I developed an illustration library, lead internal efforts to redesign email campaigns and develop paid and organic social strategies.
Art direction by Ro Arpino
Copywriting by Natalie Shell
Select photography by Lindsey Swedick

Core Hydrant branding


Brand photography

Hydration quiz








Paid and organic assets featuring type ramp, icons, and illustrations
Beyond
Cohesive campaign for annual report and conference
Branding
Digital
Environmental
Web Design
Beyond is a multi-channel campaign composed of Recharge's industry report and annual conference. Aimed at looking forward in the ecommerce space, Beyond invokes a sense of progression and leadership.
Art direction by Shan Miller and Raul Villalobos
Branding and design by Cedric Wilder and Emma Overholt
Copywriting by Sara Heegaard
Select photography by Peach Hill Media, event production by Damminger Productions
Work completed while at Recharge.

First part of the Beyond campaign, ChargeX 2023

Stage design by Cedric Wilder


Event landing page

Banners for an evening event at The LINE D.C.

Stair and mirror decals

Wine tasting signage and set up

The second application of the Beyond campaign, an annual industry report. It is highly encouraged to view the data in its intended state.

Scroll-aware global and side navigation

Main data visualizations; viewable by KPI, merchant vertical, and subscriber count


Interactive “subscription pairing” widget

Dynamic benchmarks table
ChargeX 2022
Setting the stage for the future of ecommerce
Branding
Environmental
Web Design
ChargeX is a global ecommerce conference hosted by Recharge. ChargeX aims to connect merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices. Coming out of the Covid-19 pandemic, the vision for the 2022 conference focused on building blocks, stability, and geometry.
In collaboration with the Recharge creative team and Damminger Productions
Photography by Peach Hill Media
Work completed while at Recharge.



ChargeX promo materials, signage, and lanyards

ChargeX landing page




ChargeX event photography
Longhorn Ladies
Empowering women to try rock climbing
Branding
Digital
The UT Austin climbing wall is usually dominated by men, so out of pure student initiative, Longhorn Ladies Climbing was born. Longhorn Ladies Climbing Hour provides anyone who identifies as a woman an inviting, leisurely opportunity to climb. Working with the UT RecSports marketing team, I created branding and collateral for all women's climbing events.
In collaboration with Justin Galicz
Select photography by Joshua Guenther

Main type treatment and copywriting

Social media graphics

Facebook event graphics featuring secondary illustrations

Promotional mailer cards and outdoor windmaster at venue


Event photography
Reilly Park
Cultivating young minds in an outdoor environment
Branding
Environmental
Reilly Elementary School was awarded a grant to incorporate outdoor learning resources for the students and surrounding community. We created a type centered brand for the gardens and outdoor spaces. The park features a social-emotional learning garden, wildflower center, and community orchard that foster self-growth, responsibility, and cooperation.
Work completed while at URBS Studio alongside Alyson Beaton

Logo and secondary marks

Messaging and illustration elements

Park employee business cards

Stationery for opening day invitations

Park sign concepts

Visitor website landing page

Soft opening at Reilly
Reilly is currently under construction! In the meantime explore the architectural process and current activities.