Emma is a multidisciplinary designer and work in progress. She makes. She reads. And she unabashedly wears Crocs.
Building relationships through subscription ecommerce
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers brands such as Harry's, Oatly, OLIPOP, Fiji Water, Billie, and Native.
Branding by Shan Miller, Raul Villalobos, Cedric Wilder, Jen Bowen and Emma Overholt
Content and copywriting by Callie Hawley, Sara Heegaard, and Scotty Meiklejohn
Website development by Kyle McAllister and Uroš Nešić
Onboarding handbooks; employer branding by Jen Bowen
Layout and art direction for two long-form content guides
Quenching dehydration one packet at a time
Hydrant is a wellness company creating the most effective, science-driven hydration possible. Working alongside brand, ecommerce, and growth teams, I developed an illustration library, lead internal efforts to redesign email campaigns and develop paid and organic social strategies.
Core Hydrant branding
Paid and organic assets featuring type ramp, icons, and illustrations
Cohesive campaign for annual report and conference
Beyond is a multi-channel campaign composed of Recharge's industry report and annual conference. Aimed at looking forward in the ecommerce space, Beyond invokes a sense of progression and leadership.
Art direction by Shan Miller and Raul Villalobos
Branding and design by Cedric Wilder and Emma Overholt
Copywriting by Sara Heegaard
Select photography by Peach Hill Media, event production by Damminger Productions
Work completed while at Recharge.
First part of the Beyond campaign, ChargeX 2023
Stage design by Cedric Wilder
Event landing page
Banners for an evening event at The LINE D.C.
Stair and mirror decals
Wine tasting signage and set up
The second application of the Beyond campaign, an annual industry report. It is highly encouraged to view the data in its intended state.
Scroll-aware global and side navigation
Main data visualizations; viewable by KPI, merchant vertical, and subscriber count
Interactive “subscription pairing” widget
Dynamic benchmarks table
Setting the stage for the future of ecommerce
ChargeX is a global ecommerce conference hosted by Recharge. ChargeX aims to connect merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices. Coming out of the Covid-19 pandemic, the vision for the 2022 conference focused on building blocks, stability, and geometry.
Work completed while at Recharge.
ChargeX promo materials, signage, and lanyards
ChargeX landing page
ChargeX event photography
Empowering women to try rock climbing
The UT Austin climbing wall is usually dominated by men, so out of pure student initiative, Longhorn Ladies Climbing was born. Longhorn Ladies Climbing Hour provides anyone who identifies as a woman an inviting, leisurely opportunity to climb. Working with the UT RecSports marketing team, I created branding and collateral for all women's climbing events.
In collaboration with Justin Galicz
Select photography by Joshua Guenther
Main type treatment and copywriting
Social media graphics
Facebook event graphics featuring secondary illustrations
Promotional mailer cards and outdoor windmaster at venue
Cultivating young minds in an outdoor environment
Reilly Elementary School was awarded a grant to incorporate outdoor learning resources for the students and surrounding community. We created a type centered brand for the gardens and outdoor spaces. The park features a social-emotional learning garden, wildflower center, and community orchard that foster self-growth, responsibility, and cooperation.
Work completed while at URBS Studio alongside Alyson Beaton
Logo and secondary marks
Messaging and illustration elements
Park employee business cards
Stationery for opening day invitations
Park sign concepts
Visitor website landing page
Soft opening at Reilly
Tidbits, b-sides, bits and bobs, etc.
A collection of miscellaneous work, personal projects, & more.
Website design for Julie McAllister cakes, an illusion cake artist
Main menu and expanding secondary navigation
Elevated direct mailer for a food/catering tech company
Expanded direct mailer package (cont.)
Digital display ads; motion and static
Website design and brand refresh for Revian, a leader in hair growth treatments
Digital wedding invitation